Perceptual Fluency, Attitudes and Choice: Special Session: The Role of Metacognition in Consumers’ Judgments
In a series of studies we examine the relationship between perceptual fluency, attitudes and their accessibility and choice from a limited set of brands. We hypothesize that under these conditions, brand choice is a two-stage process. The first stage is a recognition stage where certain brands will...
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| المؤلفون الرئيسيون: | , |
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| التنسيق: | text |
| اللغة: | English |
| منشور في: |
Institutional Knowledge at Singapore Management University
2006
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/lkcsb_research/35 https://ink.library.smu.edu.sg/context/lkcsb_research/article/1034/viewcontent/ChungSehWACR34p30.pdf |
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| المؤسسة: | Singapore Management University |
| اللغة: | English |