Perceptual Fluency, Attitudes and Choice: Special Session: The Role of Metacognition in Consumers’ Judgments

In a series of studies we examine the relationship between perceptual fluency, attitudes and their accessibility and choice from a limited set of brands. We hypothesize that under these conditions, brand choice is a two-stage process. The first stage is a recognition stage where certain brands will...

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Bibliographic Details
Main Authors: Mitchell, Andrew A., Chung, Seh-Woong
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2006
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/35
https://ink.library.smu.edu.sg/context/lkcsb_research/article/1034/viewcontent/ChungSehWACR34p30.pdf
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Institution: Singapore Management University
Language: English
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