An Initial and Repeat Purchase Logit Model for Multi-Generation Technological Product Markets

• Main Authors: KIM, Namwoon, SRIVASTAVA, Rajendra Kumar, HAN, Jin K.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 1999
• Subjects: logit modeling; purchase behavior; computing; information technology; Marketing; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/2022; https://doi.org/10.1109/HICSS.1999.772661
• Institution: Singapore Management University

Most new product adoption models have focused on single-generation products. Only recently have researchers begun to focus on the importance of analyzing the consumers' purchase demand in multigeneration products. This paper proposes a model that incorporates both initial and repeat purchases,...