A Simultaneous Model for Innovative Product Category Sales Diffusion and Competitive Dynamics

A Simultaneous Model for Innovative Product Category Sales Diffusion and Competitive Dynamics

Diffusion of innovation has been the focus of an entire stream of research in marketing, and firm entry and exit decisions have been investigated by marketers, strategists, and economists. However, little attention has been paid to the relationship between changing demand and the entry and exit beha...

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Bibliographic Details
Main Authors: KIM, Namwoon, BRIDGES, Ellen, SRIVASTAVA, Rajendra Kumar
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1999
Subjects:
Innovative
Entry
Exit
Demand
Diffusion
Business
Marketing
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3524
https://ink.library.smu.edu.sg/context/lkcsb_research/article/4521/viewcontent/auto_convert.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/3524
https://ink.library.smu.edu.sg/context/lkcsb_research/article/4521/viewcontent/auto_convert.pdf

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