Determination of Adopter Categories by Using Innovation Diffusion Models

• المؤلفون الرئيسيون: Mahajan, Vijay, Muller, Eitan, SRIVASTAVA, Rajendra Kumar
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 1990
• الموضوعات: Marketing; Technology and Innovation
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/4122; https://ink.library.smu.edu.sg/context/lkcsb_research/article/5121/viewcontent/Determinants_of_Adopter_Categories_Using_Innovation_Diffusion_Models.pdf
• المؤسسة: Singapore Management University

Using the analytical logic underlying the classical adopter categorization approach proposed by Rogers, the authors suggest that adopter categories for a product innovation can also be developed by using their well-established diffusion models such as the Bass model. With data on 11 consumer durable...