Determination of Adopter Categories by Using Innovation Diffusion Models
Using the analytical logic underlying the classical adopter categorization approach proposed by Rogers, the authors suggest that adopter categories for a product innovation can also be developed by using their well-established diffusion models such as the Bass model. With data on 11 consumer durable...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1990
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4122 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5121/viewcontent/Determinants_of_Adopter_Categories_Using_Innovation_Diffusion_Models.pdf |
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| Institution: | Singapore Management University |
| Language: | English |