The Albatross on New Product Innovations

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Bibliographic Details
Main Authors: Shervani, Tasadduq, ZERRILLO, Philip Charles
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1997
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2947
https://doi.org/10.1016/S0007-6813(97)90026-4
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Institution: Singapore Management University
Language: English