The Albatross on New Product Innovations

by Shervani, Tasadduq, ZERRILLO, Philip Charles
Published 1997

The Integrated Networks Model: Explaining Resource Allocations in Networked Markets

by Frels, Judy K., Shervani, Tasadduq, SRIVASTAVA, Rajendra Kumar
Published 2003

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing

by SRIVASTAVA, Rajendra Kumar, Shervani, Tasadduq A., Fahey, Liam
Published 1999

Market-Based Assets and Shareholder Value: A Framework for Analysis

by SRIVASTAVA, Rajendra Kumar, Shervani, Tasadduq A., Fahey, Liam
Published 1998

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing

by SRIVASTAVA, Rajendra Kumar, Shervani, Tasadduq A., Fahey, Liam
Published 1999

The Integrated Networks Model: Explaining Resource Allocations in Network Markets

by Frels, Judy K., Shervani, Tasadduq, SRIVASTAVA, Rajendra Kumar
Published 2003