The Effect of Innovation Potential on Marketing Strategy
Previous research has found that the current levels of innovation and innovation potential convey vital information about the viability of firms. Organization efficiency, financial measures, and subjective assessments of firm performance fluctuate with the firm’s ability to innovate. Given the criti...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research_smu/87 |
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| Institution: | Singapore Management University |
| Language: | English |