The Impact of Innovation Potential on Marketing Strategy
Using a zero-inflated negative binomial model, I examine the relationship between innovation status and frequency of deceptive marketing as tracked by the U.S. Food and Drug Administration (FDA). The FDA carefully monitors the content of all marketing communications from pharmaceutical firms (Sheeha...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2010
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research_smu/99 |
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| Institution: | Singapore Management University |
| Language: | English |