Innovation and leadership: When does CMO leadership improve performance from innovation?

• Main Authors: BOCK, Adam J., EISENGENRICH, Andreas B., SHARAPOV, Dmitry, GEORGE, Gerard
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2015
• 主題: chief marketing officer; customer focus; innovation; leadership; performance; Marketing; Strategic Management Policy; Technology and Innovation
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/5767; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6766/viewcontent/Innovation_Leadership_CMO_2015_pvoa.pdf
• 機構: Singapore Management University

Ensuring that organizational innovation generates value increasingly requires effective marketing management. Prior studies, however, report conflicting effects of chief marketing officer (CMO) leadership on how well the firm exploits innovation. These inconsistencies may be associated with firm-lev...