Innovation and leadership: When does CMO leadership improve performance from innovation?
Ensuring that organizational innovation generates value increasingly requires effective marketing management. Prior studies, however, report conflicting effects of chief marketing officer (CMO) leadership on how well the firm exploits innovation. These inconsistencies may be associated with firm-lev...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5767 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6766/viewcontent/Innovation_Leadership_CMO_2015_pvoa.pdf |
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| Institution: | Singapore Management University |
| Language: | English |