Agile Business Model Innovation

Business model innovation (BMI) is risky, but when companies do it with agility, they thrive. This article looks at how Return Path, the global leader in email marketing, met the challenge of applying BMI successfully. The authors interviewed up to 700 CEOs to better understand BMI drivers.

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Bibliographic Details
Main Authors: BOCK, Adam J., GEORGE, Gerard
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/4696
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5695/viewcontent/AgileBusinessModelInnovation_2014_EBR_afv.pdf
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Institution: Singapore Management University
Language: English