Agile Business Model Innovation
Business model innovation (BMI) is risky, but when companies do it with agility, they thrive. This article looks at how Return Path, the global leader in email marketing, met the challenge of applying BMI successfully. The authors interviewed up to 700 CEOs to better understand BMI drivers.
محفوظ في:
| المؤلفون الرئيسيون: | , |
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| التنسيق: | text |
| اللغة: | English |
| منشور في: |
Institutional Knowledge at Singapore Management University
2014
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/lkcsb_research/4696 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5695/viewcontent/AgileBusinessModelInnovation_2014_EBR_afv.pdf |
| الوسوم: |
إضافة وسم
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| المؤسسة: | Singapore Management University |
| اللغة: | English |