Agile Business Model Innovation
Business model innovation (BMI) is risky, but when companies do it with agility, they thrive. This article looks at how Return Path, the global leader in email marketing, met the challenge of applying BMI successfully. The authors interviewed up to 700 CEOs to better understand BMI drivers.
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2014
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4696 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5695/viewcontent/AgileBusinessModelInnovation_2014_EBR_afv.pdf |
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sg-smu-ink.lkcsb_research-56952018-07-10T05:35:35Z Agile Business Model Innovation BOCK, Adam J. GEORGE, Gerard Business model innovation (BMI) is risky, but when companies do it with agility, they thrive. This article looks at how Return Path, the global leader in email marketing, met the challenge of applying BMI successfully. The authors interviewed up to 700 CEOs to better understand BMI drivers. 2014-06-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/4696 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5695/viewcontent/AgileBusinessModelInnovation_2014_EBR_afv.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business Strategic Management Policy Technology and Innovation |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
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Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Business Strategic Management Policy Technology and Innovation |
| spellingShingle |
Business Strategic Management Policy Technology and Innovation BOCK, Adam J. GEORGE, Gerard Agile Business Model Innovation |
| description |
Business model innovation (BMI) is risky, but when companies do it with agility, they thrive. This article looks at how Return Path, the global leader in email marketing, met the challenge of applying BMI successfully. The authors interviewed up to 700 CEOs to better understand BMI drivers. |
| format |
text |
| author |
BOCK, Adam J. GEORGE, Gerard |
| author_facet |
BOCK, Adam J. GEORGE, Gerard |
| author_sort |
BOCK, Adam J. |
| title |
Agile Business Model Innovation |
| title_short |
Agile Business Model Innovation |
| title_full |
Agile Business Model Innovation |
| title_fullStr |
Agile Business Model Innovation |
| title_full_unstemmed |
Agile Business Model Innovation |
| title_sort |
agile business model innovation |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2014 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/4696 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5695/viewcontent/AgileBusinessModelInnovation_2014_EBR_afv.pdf |
| _version_ |
1770572406098755584 |