Navigauge: A disruptive innovation to measure car radio listening

Navigauge: A disruptive innovation to measure car radio listening

Navigauge, a start-up company that specialised in radio market research, had developed a tool that would provide high quality, accurate and location based radio market research. This new pioneering technology in radio market research was captured in a positive, albeit, reserved article in the New Yo...

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Bibliographic Details
Main Authors: REDDY, Srinivas K., SPROULE, Kevin
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Disruptive Innovation
Technology
Marketing
Strategy
Radio
Entrepreneurial and Small Business Operations
Management Information Systems
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/19
https://cmp.smu.edu.sg/case/2591
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/19
https://cmp.smu.edu.sg/case/2591

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