Navigauge: A disruptive innovation to measure car radio listening
Navigauge, a start-up company that specialised in radio market research, had developed a tool that would provide high quality, accurate and location based radio market research. This new pioneering technology in radio market research was captured in a positive, albeit, reserved article in the New Yo...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/19 https://cmp.smu.edu.sg/case/2591 |
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| Institution: | Singapore Management University |
| Language: | English |