Dating disruption: How Tinder gamified an industry

Dating disruption: How Tinder gamified an industry

Tinder’s gamelike user experience enticed overlooked users, led to rapid segment growth, and ultimately displaced industry incumbents.

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Bibliographic Details
Main Authors: ABOLFATHI, Niloofar, SANTAMARIA, Simone
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Customer Experience
Disruptive Innovation
Gamification
Product Strategy
Technology Platforms
Strategic Management Policy
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7279
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8278/viewcontent/Dating_Disruption_av.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7279
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8278/viewcontent/Dating_Disruption_av.pdf

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