Dating disruption: How Tinder gamified an industry
Tinder’s gamelike user experience enticed overlooked users, led to rapid segment growth, and ultimately displaced industry incumbents.
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2020
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7279 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8278/viewcontent/Dating_Disruption_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
