Grab: Building a leading O2O technology company in Southeast Asia

• Main Authors: SMITH, Richard Raymond, WONG, Adina
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2019
• Subjects: Corporate strategy; Competitive strategy; Growth strategy; Innovation; Innovation focused strategy; Organisational culture; Strategic Management Policy; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/266; https://smu-my.sharepoint.com/personal/chiweichan_smu_edu_sg/_layouts/15/onedrive.aspx?listurl=https://smu.sharepoint.com/sites/admin/CMP&id=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0017 [Grab SEA]/SMU-19-0017 [Grab SEA].pdf&parent=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0017 [Grab SEA]
• Institution: Singapore Management University

The case is set the day after Grab Holdings (“Grab”) announced the acquisition of its largest rival, Uber, on 26 March 2018, and traces back its evolution from a start-up struggling to gain traction in its target market to the region’s first decacorn (start-up with $10 billion or more value). Within...