Grab: Building a leading O2O technology company in Southeast Asia
The case is set the day after Grab Holdings (“Grab”) announced the acquisition of its largest rival, Uber, on 26 March 2018, and traces back its evolution from a start-up struggling to gain traction in its target market to the region’s first decacorn (start-up with $10 billion or more value). Within...
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Main Authors: | SMITH, Richard Raymond, WONG, Adina |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2019
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/266 https://smu-my.sharepoint.com/personal/chiweichan_smu_edu_sg/_layouts/15/onedrive.aspx?listurl=https://smu.sharepoint.com/sites/admin/CMP&id=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0017 [Grab SEA]/SMU-19-0017 [Grab SEA].pdf&parent=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0017 [Grab SEA] |
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Institution: | Singapore Management University |
Language: | English |
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