Resource configurations, generic strategies, and firm performance: Exploring the parallels between resource-based and competitive strategy theories in a new industry
Purpose – This paper, anchored in the resource-based view of the firm, attempts to develop linkages between firm-level resources, Porter's competitive strategy space and firm performance and explores them in the context of a new industry – the marketing technology industry. Design/methodology/a...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2008
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3932 |
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| Institution: | Singapore Management University |
| Language: | English |