Resource configurations, generic strategies, and firm performance: Exploring the parallels between resource-based and competitive strategy theories in a new industry

• Main Authors: Thomas, Howard, Furrer, O., Sudharsan, D., Alexandre, M. T.
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2008
• 主題: Competitive strategy; Corporate strategy; Management theory; Business
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/3932
• 機構: Singapore Management University

Purpose – This paper, anchored in the resource-based view of the firm, attempts to develop linkages between firm-level resources, Porter's competitive strategy space and firm performance and explores them in the context of a new industry – the marketing technology industry. Design/methodology/a...