Neeuro: Revolutionising digital therapeutics through open innovation

Neeuro: Revolutionising digital therapeutics through open innovation

The case begins in January 2016. Alvin Chan, CEO of Neeuro, reflects on the company’s three-year journey to bring their proprietary wearable technology EEG (electroencephalography) headband to market. The headband was meant for use alongside Neeuro’s mobile applications to improve the brain health o...

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Bibliographic Details
Main Authors: CRAMA, Pascale, DULA, Christopher, LIM, Chon Phung, KULZER SACILOTTO, Cintia
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
Lead User Innovation
Open Innovation
Entrepreneurship
Growth Strategy
Resource Allocation
Product Development
Pharmacy and Pharmaceutical Sciences
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/401
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0043%20%5BNeeuro%5D/SMU-21-0043%20%5BNeeuro%5D.pdf?CT=1643364098563&OR=ItemsView
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/cases_coll_all/401
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0043%20%5BNeeuro%5D/SMU-21-0043%20%5BNeeuro%5D.pdf?CT=1643364098563&OR=ItemsView

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