Lynk Biotech: Open innovation project management

Lynk Biotech: Open innovation project management

The case is set in July 2020, when Lynk Biotech (Lynk), a pharmaceutical research company based in Singapore is facing the dilemma of designing new products from its existing transdermal platform which is a well-researched proven technology developed by the company. Lynk was a university spin-off fo...

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Bibliographic Details
Main Authors: CRAMA, Pascale, BHATTACHARYA, Lipika, LIM, Chon Phung, KULZER SACILOTTO, Cintia
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
Open innovation
human-centred innovation
growth strategy
entrepreneurship
collaboration and teams
Startups
Operations and Supply Chain Management
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/422
https://smu.sharepoint.com/:b:/r/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0012%20%5BLynk%5D/SMU-22-0012%20%5BLynk%5D.pdf?csf=1&web=1&e=A2R19K
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/cases_coll_all/422
https://smu.sharepoint.com/:b:/r/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0012%20%5BLynk%5D/SMU-22-0012%20%5BLynk%5D.pdf?csf=1&web=1&e=A2R19K

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