Suu Balm: From lead user innovation to rapid growth

Suu Balm: From lead user innovation to rapid growth

This case is set in 2020 and talks about a start-up pharmaceutical marketing company - Good Pharma – based in Singapore. One of the first products the firm had embarked on marketing was Suu Balm, a cream for dry and eczema-prone skin, which had been formulated by a lead user - Dr Tey Hong Liang (Dr....

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Bibliographic Details
Main Authors: CRAMA, Pascale, BHATTACHARYA, Lipika, LIM, Chon Phung
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
Lead User Innovation
Open Innovation
Entrepreneurship
Growth Strategy
Growth Matrix
Pricing Matrix
Operations and Supply Chain Management
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/378
https://smu.sharepoint.com/:b:/r/sites/admin/CMP/cases/SMU-21-BATCH%20[PDF-Pic]/SMU-21-0024%20[Suu%20Balm]/SMU-21-0024%20[Suu%20Balm]%20A4.pdf?csf=1&web=1&e=J8epGJ
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/378
https://smu.sharepoint.com/:b:/r/sites/admin/CMP/cases/SMU-21-BATCH%20[PDF-Pic]/SMU-21-0024%20[Suu%20Balm]/SMU-21-0024%20[Suu%20Balm]%20A4.pdf?csf=1&web=1&e=J8epGJ

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