Lynk Biotech: Open innovation project management

• Main Authors: CRAMA, Pascale, BHATTACHARYA, Lipika, LIM, Chon Phung, KULZER SACILOTTO, Cintia
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: Open innovation; human-centred innovation; growth strategy; entrepreneurship; collaboration and teams; Startups; Operations and Supply Chain Management; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/422; https://smu.sharepoint.com/:b:/r/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0012%20%5BLynk%5D/SMU-22-0012%20%5BLynk%5D.pdf?csf=1&web=1&e=A2R19K
• Institution: Singapore Management University

The case is set in July 2020, when Lynk Biotech (Lynk), a pharmaceutical research company based in Singapore is facing the dilemma of designing new products from its existing transdermal platform which is a well-researched proven technology developed by the company. Lynk was a university spin-off fo...