Neeuro: Revolutionising digital therapeutics through open innovation

• Main Authors: CRAMA, Pascale, DULA, Christopher, LIM, Chon Phung, KULZER SACILOTTO, Cintia
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2022
• 主題: Lead User Innovation; Open Innovation; Entrepreneurship; Growth Strategy; Resource Allocation; Product Development; Pharmacy and Pharmaceutical Sciences; Technology and Innovation
• 在線閱讀: https://ink.library.smu.edu.sg/cases_coll_all/401; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0043%20%5BNeeuro%5D/SMU-21-0043%20%5BNeeuro%5D.pdf?CT=1643364098563&OR=ItemsView

The case begins in January 2016. Alvin Chan, CEO of Neeuro, reflects on the company’s three-year journey to bring their proprietary wearable technology EEG (electroencephalography) headband to market. The headband was meant for use alongside Neeuro’s mobile applications to improve the brain health o...