Jayaashree Industries: Revolutionising sanitary pad use in India

Jayaashree Industries: Revolutionising sanitary pad use in India

Arunachalam Muruganantham is a social entrepreneur dedicated to solving India’s menstrual health problems. He developed an unprecedented product as a solution: a low-cost, locally produced sanitary pad. In a paragon effort of frugal innovation, he reverse-engineered the industrial processes used to...

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Bibliographic Details
Main Authors: NARASIMHALU, Arcot Desai, DULA, Christopher
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Social Enterprise
Social Entrepreneur
Social Entrepreneurship
Development
Gender Development
Women
Menstrual Health
Menstrual Hygiene
Hygiene
Feminine Hygiene
Bottom of the Pyramid
Innovation
Frugal Innovation
Women's Groups
Distribution
Sales
Scale Up
Reverse Engineering
Entrepreneurial and Small Business Operations
Marketing
Operations and Supply Chain Management
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/42
https://cmp.smu.edu.sg/case/2341
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/42
https://cmp.smu.edu.sg/case/2341

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