Jayaashree Industries: Revolutionising sanitary pad use in India

• المؤلفون الرئيسيون: NARASIMHALU, Arcot Desai, DULA, Christopher
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2012
• الموضوعات: Social Enterprise; Social Entrepreneur; Social Entrepreneurship; Development; Gender Development; Women; Menstrual Health; Menstrual Hygiene; Hygiene; Feminine Hygiene; Bottom of the Pyramid; Innovation; Frugal Innovation; Women's Groups; Distribution; Sales; Scale Up; Reverse Engineering; Entrepreneurial and Small Business Operations; Marketing; Operations and Supply Chain Management; Technology and Innovation
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/42; https://cmp.smu.edu.sg/case/2341
• المؤسسة: Singapore Management University

Arunachalam Muruganantham is a social entrepreneur dedicated to solving India’s menstrual health problems. He developed an unprecedented product as a solution: a low-cost, locally produced sanitary pad. In a paragon effort of frugal innovation, he reverse-engineered the industrial processes used to...