Jayaashree Industries: Revolutionising sanitary pad use in India

Arunachalam Muruganantham is a social entrepreneur dedicated to solving India’s menstrual health problems. He developed an unprecedented product as a solution: a low-cost, locally produced sanitary pad. In a paragon effort of frugal innovation, he reverse-engineered the industrial processes used to...

Full description

Saved in:
Bibliographic Details
Main Authors: NARASIMHALU, Arcot Desai, DULA, Christopher
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/42
https://cmp.smu.edu.sg/case/2341
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English
id sg-smu-ink.cases_coll_all-1043
record_format dspace
spelling sg-smu-ink.cases_coll_all-10432018-08-10T05:57:40Z Jayaashree Industries: Revolutionising sanitary pad use in India NARASIMHALU, Arcot Desai DULA, Christopher Arunachalam Muruganantham is a social entrepreneur dedicated to solving India’s menstrual health problems. He developed an unprecedented product as a solution: a low-cost, locally produced sanitary pad. In a paragon effort of frugal innovation, he reverse-engineered the industrial processes used to make sanitary-pads. The result was a small-scale, low-cost machine that could manufacture quality pads sold at a retail price 20% lower than the cheapest mass-produced brands. However, no one bought his pads until his wife began to sell them. After which, the two were unable to keep up with demand. This triggered his realization concerning the importance of including women as stakeholders in the operation. His next step was to figure out a way to increase the availability and access of the pads. He needed an innovative, bottom-of-the-pyramid solution and wanted to create a positive social impact along the entire value chain. 2012-11-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/cases_coll_all/42 https://cmp.smu.edu.sg/case/2341 Case Collection eng Institutional Knowledge at Singapore Management University Social Enterprise Social Entrepreneur Social Entrepreneurship Development Gender Development Women Menstrual Health Menstrual Hygiene Hygiene Feminine Hygiene Bottom of the Pyramid Innovation Frugal Innovation Women's Groups Distribution Sales Scale Up Reverse Engineering Entrepreneurial and Small Business Operations Marketing Operations and Supply Chain Management Technology and Innovation
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Social Enterprise
Social Entrepreneur
Social Entrepreneurship
Development
Gender Development
Women
Menstrual Health
Menstrual Hygiene
Hygiene
Feminine Hygiene
Bottom of the Pyramid
Innovation
Frugal Innovation
Women's Groups
Distribution
Sales
Scale Up
Reverse Engineering
Entrepreneurial and Small Business Operations
Marketing
Operations and Supply Chain Management
Technology and Innovation
spellingShingle Social Enterprise
Social Entrepreneur
Social Entrepreneurship
Development
Gender Development
Women
Menstrual Health
Menstrual Hygiene
Hygiene
Feminine Hygiene
Bottom of the Pyramid
Innovation
Frugal Innovation
Women's Groups
Distribution
Sales
Scale Up
Reverse Engineering
Entrepreneurial and Small Business Operations
Marketing
Operations and Supply Chain Management
Technology and Innovation
NARASIMHALU, Arcot Desai
DULA, Christopher
Jayaashree Industries: Revolutionising sanitary pad use in India
description Arunachalam Muruganantham is a social entrepreneur dedicated to solving India’s menstrual health problems. He developed an unprecedented product as a solution: a low-cost, locally produced sanitary pad. In a paragon effort of frugal innovation, he reverse-engineered the industrial processes used to make sanitary-pads. The result was a small-scale, low-cost machine that could manufacture quality pads sold at a retail price 20% lower than the cheapest mass-produced brands. However, no one bought his pads until his wife began to sell them. After which, the two were unable to keep up with demand. This triggered his realization concerning the importance of including women as stakeholders in the operation. His next step was to figure out a way to increase the availability and access of the pads. He needed an innovative, bottom-of-the-pyramid solution and wanted to create a positive social impact along the entire value chain.
format text
author NARASIMHALU, Arcot Desai
DULA, Christopher
author_facet NARASIMHALU, Arcot Desai
DULA, Christopher
author_sort NARASIMHALU, Arcot Desai
title Jayaashree Industries: Revolutionising sanitary pad use in India
title_short Jayaashree Industries: Revolutionising sanitary pad use in India
title_full Jayaashree Industries: Revolutionising sanitary pad use in India
title_fullStr Jayaashree Industries: Revolutionising sanitary pad use in India
title_full_unstemmed Jayaashree Industries: Revolutionising sanitary pad use in India
title_sort jayaashree industries: revolutionising sanitary pad use in india
publisher Institutional Knowledge at Singapore Management University
publishDate 2012
url https://ink.library.smu.edu.sg/cases_coll_all/42
https://cmp.smu.edu.sg/case/2341
_version_ 1794549788205645824