Jayaashree Industries: Revolutionising sanitary pad use in India
Arunachalam Muruganantham is a social entrepreneur dedicated to solving India’s menstrual health problems. He developed an unprecedented product as a solution: a low-cost, locally produced sanitary pad. In a paragon effort of frugal innovation, he reverse-engineered the industrial processes used to...
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sg-smu-ink.cases_coll_all-10432018-08-10T05:57:40Z Jayaashree Industries: Revolutionising sanitary pad use in India NARASIMHALU, Arcot Desai DULA, Christopher Arunachalam Muruganantham is a social entrepreneur dedicated to solving India’s menstrual health problems. He developed an unprecedented product as a solution: a low-cost, locally produced sanitary pad. In a paragon effort of frugal innovation, he reverse-engineered the industrial processes used to make sanitary-pads. The result was a small-scale, low-cost machine that could manufacture quality pads sold at a retail price 20% lower than the cheapest mass-produced brands. However, no one bought his pads until his wife began to sell them. After which, the two were unable to keep up with demand. This triggered his realization concerning the importance of including women as stakeholders in the operation. His next step was to figure out a way to increase the availability and access of the pads. He needed an innovative, bottom-of-the-pyramid solution and wanted to create a positive social impact along the entire value chain. 2012-11-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/cases_coll_all/42 https://cmp.smu.edu.sg/case/2341 Case Collection eng Institutional Knowledge at Singapore Management University Social Enterprise Social Entrepreneur Social Entrepreneurship Development Gender Development Women Menstrual Health Menstrual Hygiene Hygiene Feminine Hygiene Bottom of the Pyramid Innovation Frugal Innovation Women's Groups Distribution Sales Scale Up Reverse Engineering Entrepreneurial and Small Business Operations Marketing Operations and Supply Chain Management Technology and Innovation |
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Social Enterprise Social Entrepreneur Social Entrepreneurship Development Gender Development Women Menstrual Health Menstrual Hygiene Hygiene Feminine Hygiene Bottom of the Pyramid Innovation Frugal Innovation Women's Groups Distribution Sales Scale Up Reverse Engineering Entrepreneurial and Small Business Operations Marketing Operations and Supply Chain Management Technology and Innovation |
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Social Enterprise Social Entrepreneur Social Entrepreneurship Development Gender Development Women Menstrual Health Menstrual Hygiene Hygiene Feminine Hygiene Bottom of the Pyramid Innovation Frugal Innovation Women's Groups Distribution Sales Scale Up Reverse Engineering Entrepreneurial and Small Business Operations Marketing Operations and Supply Chain Management Technology and Innovation NARASIMHALU, Arcot Desai DULA, Christopher Jayaashree Industries: Revolutionising sanitary pad use in India |
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Arunachalam Muruganantham is a social entrepreneur dedicated to solving India’s menstrual health problems. He developed an unprecedented product as a solution: a low-cost, locally produced sanitary pad. In a paragon effort of frugal innovation, he reverse-engineered the industrial processes used to make sanitary-pads. The result was a small-scale, low-cost machine that could manufacture quality pads sold at a retail price 20% lower than the cheapest mass-produced brands. However, no one bought his pads until his wife began to sell them. After which, the two were unable to keep up with demand. This triggered his realization concerning the importance of including women as stakeholders in the operation. His next step was to figure out a way to increase the availability and access of the pads. He needed an innovative, bottom-of-the-pyramid solution and wanted to create a positive social impact along the entire value chain. |
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NARASIMHALU, Arcot Desai DULA, Christopher |
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NARASIMHALU, Arcot Desai DULA, Christopher |
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NARASIMHALU, Arcot Desai |
title |
Jayaashree Industries: Revolutionising sanitary pad use in India |
title_short |
Jayaashree Industries: Revolutionising sanitary pad use in India |
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Jayaashree Industries: Revolutionising sanitary pad use in India |
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Jayaashree Industries: Revolutionising sanitary pad use in India |
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Jayaashree Industries: Revolutionising sanitary pad use in India |
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jayaashree industries: revolutionising sanitary pad use in india |
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Institutional Knowledge at Singapore Management University |
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2012 |
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https://ink.library.smu.edu.sg/cases_coll_all/42 https://cmp.smu.edu.sg/case/2341 |
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