Vibefam: Raising the bar(bell) in the Singapore fitness industry

Vibefam: Raising the bar(bell) in the Singapore fitness industry

This case, set in January 2024, discusses the entrepreneurship journey of Serene Lim, the co-founder and CEO of Vibefam, a tech management system for boutique fitness studios. In the Singapore gym and fitness sector, besides the large chain studios, there were many smaller studios that offered niche...

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Bibliographic Details
Main Authors: ABOLFATHI, Niloofar, SANTAMARIA, Simone
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2024
Subjects:
Technological innovation
leadership teams
market segmentation
Customer feedback
product development
Teambuilding
Leadership Studies
Strategic Management Policy
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/480
https://cmp.smu.edu.sg/case/6056
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/480
https://cmp.smu.edu.sg/case/6056

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