Dating disruption: How Tinder gamified an industry

Tinder’s gamelike user experience enticed overlooked users, led to rapid segment growth, and ultimately displaced industry incumbents.

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Main Authors:	ABOLFATHI, Niloofar, SANTAMARIA, Simone
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2020
Subjects:	Customer Experience Disruptive Innovation Gamification Product Strategy Technology Platforms Strategic Management Policy Technology and Innovation
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/7279 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8278/viewcontent/Dating_Disruption_av.pdf
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.lkcsb_research-8278
record_format	dspace
spelling	sg-smu-ink.lkcsb_research-82782023-10-04T05:13:29Z Dating disruption: How Tinder gamified an industry ABOLFATHI, Niloofar SANTAMARIA, Simone Tinder’s gamelike user experience enticed overlooked users, led to rapid segment growth, and ultimately displaced industry incumbents. 2020-02-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/7279 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8278/viewcontent/Dating_Disruption_av.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Customer Experience Disruptive Innovation Gamification Product Strategy Technology Platforms Strategic Management Policy Technology and Innovation
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	Customer Experience Disruptive Innovation Gamification Product Strategy Technology Platforms Strategic Management Policy Technology and Innovation
spellingShingle	Customer Experience Disruptive Innovation Gamification Product Strategy Technology Platforms Strategic Management Policy Technology and Innovation ABOLFATHI, Niloofar SANTAMARIA, Simone Dating disruption: How Tinder gamified an industry
description	Tinder’s gamelike user experience enticed overlooked users, led to rapid segment growth, and ultimately displaced industry incumbents.
format	text
author	ABOLFATHI, Niloofar SANTAMARIA, Simone
author_facet	ABOLFATHI, Niloofar SANTAMARIA, Simone
author_sort	ABOLFATHI, Niloofar
title	Dating disruption: How Tinder gamified an industry
title_short	Dating disruption: How Tinder gamified an industry
title_full	Dating disruption: How Tinder gamified an industry
title_fullStr	Dating disruption: How Tinder gamified an industry
title_full_unstemmed	Dating disruption: How Tinder gamified an industry
title_sort	dating disruption: how tinder gamified an industry
publisher	Institutional Knowledge at Singapore Management University
publishDate	2020
url	https://ink.library.smu.edu.sg/lkcsb_research/7279 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8278/viewcontent/Dating_Disruption_av.pdf
_version_	1779157215138021376

Dating disruption: How Tinder gamified an industry

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