How does firm scope depend on customer switching costs? Evidence from mobile telecommunications markets

How does firm scope depend on customer switching costs? Evidence from mobile telecommunications markets

This paper examines the relative advantages of single-product and multiproduct firms following changes in customer switching costs. Whereas a single-product firm can closely tailor offerings to customers' needs, a multiproduct firm can create value for customers in the form of flexibility, allo...

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Bibliographic Details
Main Authors: ABOLFATHI, Niloofar, SANTAMARIA, Simone, WILLIAMS, Charles
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
Customer switching costs
Demand-side perspective
Firm scope
Flexibility
Market frictions
Multiproduct
Sales and Merchandising
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7277
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8276/viewcontent/FirmScope_av.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7277
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8276/viewcontent/FirmScope_av.pdf

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