How does firm scope depend on customer switching costs? Evidence from mobile telecommunications markets
This paper examines the relative advantages of single-product and multiproduct firms following changes in customer switching costs. Whereas a single-product firm can closely tailor offerings to customers' needs, a multiproduct firm can create value for customers in the form of flexibility, allo...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2022
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7277 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8276/viewcontent/FirmScope_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |