Customer satisfaction and its impact on the future costs of selling

Customer satisfaction and its impact on the future costs of selling

Although scholars have established that customer satisfaction affects different dimensions of firm financial performance, a managerially important but overlooked aspect is its effect on a firm’s future cost of selling (COS), that is, expenditures associated with persuading customers and providing co...

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Bibliographic Details
Main Authors: LIM, Leon Gim, TULI, Kapil R., GREWAL, Rajdeep
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
capital structure
cost of selling
customer satisfaction
diversification
leverage
marketing–finance interface
strategic flexibility
strategic intent
Marketing
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6991
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7990/viewcontent/Lim_Tuli_Grewal_2020_av.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/6991
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7990/viewcontent/Lim_Tuli_Grewal_2020_av.pdf

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