Customer satisfaction and its impact on the future costs of selling
Although scholars have established that customer satisfaction affects different dimensions of firm financial performance, a managerially important but overlooked aspect is its effect on a firm’s future cost of selling (COS), that is, expenditures associated with persuading customers and providing co...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2020
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6991 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7990/viewcontent/Lim_Tuli_Grewal_2020_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
