The interplay of customer experience and commitment

The interplay of customer experience and commitment

Purpose: This research aims to better understand customer experience, as it relates to customer commitment and provides a framework for future research into the intersection of these emerging streams of research. Design/methodology/approach: This research contributes to theoretical and practical per...

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Bibliographic Details
Main Authors: KEININGHAM, Timothy, BALL, Joan, BENOIT, Sabine, BRUCE, Helen L., BUOYE, Alexander, DZENKOVSKA, Julija, NASR, Linda, OU, Yi-Chun, ZAKI, Mohamed
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
Subjects:
Customer experience
Loyalty
Satisfaction
Service design
Service encounter
Marketing
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7530
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8529/viewcontent/Keiningham_et_al_2017_Journal_of_Services_Marketing_AM.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7530
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8529/viewcontent/Keiningham_et_al_2017_Journal_of_Services_Marketing_AM.pdf

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