Characteristics of services: A new approach uncovers their value

Characteristics of services: A new approach uncovers their value

Purpose: Four characteristics have been regularly applied to services: intangibility, heterogeneity, inseparability, perishability (IHIP). More and more exceptions occur which have resulted in substantial criticism. This paper aims to show that each characteristic is valid and useful when related to...

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Bibliographic Details
Main Author: MOELLER, Sabine
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
Subjects:
Customers
Intangible assets
Integration
Services
Marketing
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7527
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8526/viewcontent/MoellerJSM_av.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7527
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8526/viewcontent/MoellerJSM_av.pdf

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