Characteristics of services: A new approach uncovers their value
Purpose: Four characteristics have been regularly applied to services: intangibility, heterogeneity, inseparability, perishability (IHIP). More and more exceptions occur which have resulted in substantial criticism. This paper aims to show that each characteristic is valid and useful when related to...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2010
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7527 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8526/viewcontent/MoellerJSM_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |