Firms' intentions to use nonownership services

In this study, we investigate why companies intend to use nonownership services by conducting qualitative interviews with 10 experts to develop our hypotheses, then using a survey to test them. Our findings show that, as hypothesized, firms’ intentions to use nonownership services are affected by bo...

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Bibliographic Details
Main Authors: WITTKOWSKI, Kristina, MOELLER, Sabine, WIRTZ, Jochen
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7528
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8527/viewcontent/FirmsIntentionsNonownership_pv.pdf
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Institution: Singapore Management University
Language: English