Firms' intentions to use nonownership services
In this study, we investigate why companies intend to use nonownership services by conducting qualitative interviews with 10 experts to develop our hypotheses, then using a survey to test them. Our findings show that, as hypothesized, firms’ intentions to use nonownership services are affected by bo...
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Main Authors: | WITTKOWSKI, Kristina, MOELLER, Sabine, WIRTZ, Jochen |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2013
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7528 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8527/viewcontent/FirmsIntentionsNonownership_pv.pdf |
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Institution: | Singapore Management University |
Language: | English |
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