Paying for convenience: Attractiveness and revenue potential of time-based delivery services

Paying for convenience: Attractiveness and revenue potential of time-based delivery services

Purpose: Four characteristics have been regularly applied to services: intangibility, heterogeneity, inseparability, perishability (IHIP). More and more exceptions occur which have resulted in substantial criticism. This paper aims to show that each characteristic is valid and useful when related to...

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Bibliographic Details
Main Authors: GOEBEL, Philipp, MOELLER, Sabine, PIBERNIK, Richard
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Customers
Intangible assets
Integration
Services
Marketing
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7529
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8528/viewcontent/GoebelMoellerPibernik2012IJPDLM_av.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/7529
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8528/viewcontent/GoebelMoellerPibernik2012IJPDLM_av.pdf

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