Uncovering collaborative value creation patterns and establishing corresponding customer roles

Uncovering collaborative value creation patterns and establishing corresponding customer roles

Research on value creation traditionally has focused on value created by the company, though customers increasingly serve as active partners, able to create value with firms in a collaborative manner. Despite interest by both scholars and managers, existing research has not yet clarified the interde...

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Bibliographic Details
Main Authors: MOELLER, Sabine, CIUCHITA, Robert, MAHR, Dominik, ODEKERKEN-SCHRODER, Gaby, FASSNACHT, Martin
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Service
value creation
collaboration
customer participation
role theory
Marketing
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7531
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8530/viewcontent/moeller_et_al_2013_uncovering_collaborative_value_creation_pvoa_cc_by_nc.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/7531
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8530/viewcontent/moeller_et_al_2013_uncovering_collaborative_value_creation_pvoa_cc_by_nc.pdf

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