Uncovering collaborative value creation patterns and establishing corresponding customer roles
Research on value creation traditionally has focused on value created by the company, though customers increasingly serve as active partners, able to create value with firms in a collaborative manner. Despite interest by both scholars and managers, existing research has not yet clarified the interde...
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2013
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7531 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8530/viewcontent/moeller_et_al_2013_uncovering_collaborative_value_creation_pvoa_cc_by_nc.pdf |
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| Institution: | Singapore Management University |
| Language: | English |