Certified value sellers
Some companies think that offering deep discounts to buyers is the only way to sell their products in business markets. The authors propose a better way.
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2008
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5203 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6202/viewcontent/CertifiedValueSellers_2008_bsr.pdf |
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| Institution: | Singapore Management University |
| Language: | English |