Certified value sellers
Some companies think that offering deep discounts to buyers is the only way to sell their products in business markets. The authors propose a better way.
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Institutional Knowledge at Singapore Management University
2008
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sg-smu-ink.lkcsb_research-62022019-09-19T06:54:29Z Certified value sellers ANDERSON, James KUMAR, Nirmalya NARUS, James A. Some companies think that offering deep discounts to buyers is the only way to sell their products in business markets. The authors propose a better way. 2008-03-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/5203 info:doi/10.1111/j.1467-8616.2008.00518.x https://ink.library.smu.edu.sg/context/lkcsb_research/article/6202/viewcontent/CertifiedValueSellers_2008_bsr.pdf Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Sale management industrial marketing customer relations market pricing competition Marketing Sales and Merchandising |
| institution |
Singapore Management University |
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SMU Libraries |
| continent |
Asia |
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Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Sale management industrial marketing customer relations market pricing competition Marketing Sales and Merchandising |
| spellingShingle |
Sale management industrial marketing customer relations market pricing competition Marketing Sales and Merchandising ANDERSON, James KUMAR, Nirmalya NARUS, James A. Certified value sellers |
| description |
Some companies think that offering deep discounts to buyers is the only way to sell their products in business markets. The authors propose a better way. |
| format |
text |
| author |
ANDERSON, James KUMAR, Nirmalya NARUS, James A. |
| author_facet |
ANDERSON, James KUMAR, Nirmalya NARUS, James A. |
| author_sort |
ANDERSON, James |
| title |
Certified value sellers |
| title_short |
Certified value sellers |
| title_full |
Certified value sellers |
| title_fullStr |
Certified value sellers |
| title_full_unstemmed |
Certified value sellers |
| title_sort |
certified value sellers |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2008 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/5203 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6202/viewcontent/CertifiedValueSellers_2008_bsr.pdf |
| _version_ |
1770573608712667136 |