Do disclosures of customer metrics lower investors' and analysts' uncertainty but hurt firm performance?

• Main Authors: BAYER, Emanuel, TULI, Kapil R., SKIERA, Bernd
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Accounting; Customer metrics; Disclosure; Financial reporting; Marketing-finance interface; Corporate Finance; Marketing; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research_all/19; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1024&context=lkcsb_research_all
• Institution: Singapore Management University

Investors, analysts, and regulators frequently advocate greater disclosure of nonfinancial information, such as customer metrics. Managers, however, argue that such metrics are costly to report, reveal sensitive information to competitors, and therefore will lower future cash flows. To examine these...