Investors' evaluations of price-increase preannouncements

Investors' evaluations of price-increase preannouncements

Several firms preannounce their price increases with the expectation that such announcements will be evaluated favorably by investors. However, little is known about the actual effect they have on shareholder value. Accordingly, the authors present the first systematic empirical examination of inves...

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Bibliographic Details
Main Authors: LIM, Leon Gim, TULI, Kapil R., DEKIMPE, Marnik G.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
Abnormal returns
Event study
Marketing-finance interface
Preannouncement
Price increase
Finance and Financial Management
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5867
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6866/viewcontent/Investors_Price_Increase_afv.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/5867
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6866/viewcontent/Investors_Price_Increase_afv.pdf

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