S4Capital: Disrupting the advertising industry

S4Capital: Disrupting the advertising industry

Set in 2021, the case highlights how S4Capital, a digital-first advertising and marketing services company, develops a disruptive and innovative business model to meet the industry’s growing demand for agility, digital prowess, flexibility, and efficiency, better than the traditional, analogue, hold...

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Bibliographic Details
Main Authors: TULI, Kapil R., BHARDWAJ, Sheetal, LIM, Wee-Kiat
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
Industry analysis
Technological innovation
Organizational agility
Digital marketing
Advertising
Marketing
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/433
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0025%20%5BS4Capital%5D/SMU-22-0025%20%5BS4Capital%5D.pdf?CT=1667380926174&OR=ItemsView
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/433
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0025%20%5BS4Capital%5D/SMU-22-0025%20%5BS4Capital%5D.pdf?CT=1667380926174&OR=ItemsView

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